Invited by CBIA’s Diane Mokriski to present on the challenging topic of Secrets to Maintaining an Engaged Workforce, Kawel took CBIA’s audience of over 500 attendees through concepts of the Service-Profit Chain, today’s challenging engagement levels, internal branding, Herzberg’s Theory on Workforce Satisfiers and Dissatisfiers as well as Emotional Valence, culture fragility and the Pygmalian Effect, and the Employee-Customer Experience Connection. Many in the audience were nodding their heads and the audience was abuzz afterward with the largest attendance ever, filling the large Aquaturf venue. Congratulations CBIA for an excellent, well-attended Annual HR Conference!

Key Points on Employee Engagement to consider:

  • Organizations are fragile environments. How will you ensure that you’re delivering the most impactful employee experience to attract and retain the specific talent that will align with your mission and values to enable your organization to grow and thrive?
  • Decades of focus on diversity versus inclusion may have had some unintended consequences on the unity and performance of an organization as well as accountability and succession planning. How will you effectively balance the demands of inclusion and interaction safety (needed for high engagement) with performance and accountability? You may want to read our article on the 3 Steps from DEI to High Performance and Accountability
  • Employers have a 400% opportunity to improve their margins by making it easier to work in your organization as well as enhancing the experience of your team members… all through HR.
  • And, High Employee Engagement drives 233% Customer Loyalty (retention, expansion, and referral)